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Playstation 4: It’s Time to Play

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adam&eveDDB has launched the latest spot for PlayStation 4, directed by Gary Freedman. Intended to welcome all gamers into the world of PlayStation 4, this new global campaign features some of the most loved game characters side-by-side with players in the real world. A casual coffee is interrupted by Monster Hunter World's Palico passing by, then players run quickly into battle towards an encroaching Rathalos. The start of a car journey is interrupted by Crash Bandicoot and friends whizzing by, inviting players to join in the race. A daily commute is detoured as players are thrilled to be welcomed onto Fortnite’s Battle Bus. A stroll from the office breaks turns into a game of FIFA 20 with star players and a horde of supporting fans. The calm of a library erupts as Cloud Strife leads players into charge against a Sweeper. And a morning routine is interrupted as Kratos grants a player the Leviathan Axe summoning him to join the fun. More and more join the fold as our global community of exhilarated fans play shoulder to shoulder with the likes of Aloy, Nathan Drake, Deacon St. John, and more, igniting their spirit and sparking their thrill to play.
Credits Other credits

SVP, Head of Global Marketing: Eric Lempel

Vice President, Marketing Mary Yee

Director, Brand Marketing Adam Grant

Sr. Manager, Brand Marketing Jayne Murphy

Chief Production Officer: Anthony Falco

Chief Strategy Officer: Martin Beverley

Planning Director: David Mortimer

CEO: Mat Goff

Managing Partner/s: Sarah Coleman

Account Director/s: Adam Patel, Tara Beckefeld

Account Manager/s: Casey Nguyen

Global Business Director: Sybille Chrissoveloni

Global Account Director: Hannah Montaln

Head of Design: Paul Knowles

Senior Designer: Scott Silvey

Artworker: Chris Holiday

Retouching: Charlie Townsend

Media Agency: Mediacom

UK Production Manager: Lucy Banks

Editing Company: The Playroom

Editor: Adam Spivey

Edit Assistant: Andre Rodrigues


Post Production: Moving Picture Company (MPC)

Post Producer: Philip Whalley

2D Lead Artist: Rod Norman

3D Lead Artist: Jessie Amadio

Colourist: Matthieu Toullet and Jean-Clement Soret


Audio Post Production: Factory

Sound Designer Dan Beckwith

Assistant Engineer James Utting

Soundtrack name and composer: I Predict A Riot – Kaiser Chiefs

Service Production

Service Company: Radioaktive

Executive Producer: Alexandra Bevko

Producer: Ira Nepomenko

Project Manager: Nick Semko

Project Coordinator: Daniel Linnik-Zhuravlev

1 st AD Ukraine: Nadia Ludchik

CGI & Retouching: Happy Finish

CGI: Simon Allan, Chris Gornall

Matte Paint & Concept Artist Akrash Kummattummal

Retouching: Vahakn Vorperian, Alexis Goodwin

Producer: Frances Hood

Account Manager: Luke Heywood

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