Pelaton: Together We Ride

As Christmas approaches and people begin planning what presents to buy or which post-Christmas fitness routines to take up, Peloton is targeting a wider audience in a new campaign from Dark Horses. Building on 2018's successful launch campaign, the next instalment conveys the passion, power and intensity of the highly motivational, live and on-demand fitness classes by replicating the emotions and sensations felt by those taking part, zeroing on every pant, pedal and drop of perspiration. The ad, which begins with a shot from the Peloton studio where the intense workouts are filmed, shows people of all backgrounds and life stages - from active parents to busy flexible workers - hitting the indoor cycling classes hard in their homes, demonstrating that the exercise can fit into any lifestyle and is accessible to a broad range of riders.