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Amazon: Everybody Needs Somebody to Love

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Amazon has launched a heartwarming new multi-channel brand campaign which sees the return of its iconic singing boxes, embracing a touch of festive magic to deliver smiles as well as gifts this Christmas. Amazon's hotly anticipated Christmas campaign launched with a hero 90-second TV advert airing on November 4th during British soap opera Coronation Street, and the boxes' song of choice this year is Solomon Burke's classic track, 'Everybody Needs Somebody to Love'. The TV spots, created by Lucky Generals and directed by Smuggler's Henry Alex Rubin, show families, friends, colleagues and strangers of all backgrounds, ages and walks of life coming together as they sing and dance along with the cheerful Amazon boxes. From a burgeoning new romance on a train and an elderly dancing couple to a tap-dancing shop assistant and toe-tapping business man – Amazon’s singing boxes are at the heart of people coming together on their festive journey.
Credits Other credits

Campaign Lead, EU: Jennifer Omran

Campaign Lead, Global: Jenna Kunkel

Sr Project Manager, Global: Kara York

Project Manager, Global: Jennifer Orrestad

Associate Creative Director, Global: Austin Hilde

Editors: The Quarry

Post Production: The Mill

Music: Sound Tree

SFX Post: 750mph

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