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Timberland: Meet the Heroes: Joey Purp

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Pereira O’Dell has launched a new campaign for renowned outdoor retailer Timberland. Earlier this year, Timberland announced its new global platform, “Nature Needs Heroes.” Pereira O’Dell leveraged the Nature Needs Heroes platform and commitment to a greener world to help Timberland reach a young, urban, and fashion-conscious audience. In concepting the campaign, Pereira O’Dell aimed to help recontextualize the meaning of “nature.” The creative presents community as a form of nature, honing in on seven key cities. It features a handful of artists, each one representative of a different city across the U.S. and Europe: Joey Purp from Chicago, Radamiz from New York City, Andrea Valle from Philadelphia, Che Lingo from London, Abby 6ix from Milan, Luidji from Paris, and Kwam. E. from Hamburg. The artists, for the most part, remain up-and-coming talents without hundreds of thousands of followers, allowing for intimate access into their lives, work, and communities. In each video, the featured artist tells an inspiring story about his or her local impact. We feature real people leading real change.
Credits Other credits

Managing Director: Mona Gonzalez

Brand Director: Erin Shanahan

Brand Supervisor: Tiaan De Nysschen

Head of Strategy: Tom Naughton

Strategy Director: John Redmond

Director of Business Affairs: Camara Price

Business Affairs: Shay Davis

Supervising Producer: Luigi Rossi

Still Photographer US: Jeremy Bali

Still Photographer EU: Noah Agemo

Casting Director: Rosie Litterick

Service Company: Donovan Productions, Stink Berlin, Section80

Line Producers: Emma Wellbelove, Ulrich Kirchner, Luca Degani

Editorial House: Exile

Editor: Travis Moore

Executive Producer: Sasha Hirschfeld

Producer: Charlotte Delon

Color House: The Mill

Colorist: Josh Bohoskey

Color Producer: Evan Bauer

Sound Design/Mix: Raphael Ajuelos

Brand: Timberland

Senior Marketing Managers: Kirsten Lannon, Adam Lavrentiadis

Marketing Manager: Keith Carter

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