Climate Strike Competition: Dry Your Eyes Mate

‘Create and Strike’, the industry wide coalition of over 160 creative companies that supported the Global Climate Strike (GCS) on Friday 20th September, has announced the winners of its climate strike competition. Competition entries were judged by creative luminaries; world renowned photographer Rankin, Hollywood film director Edgar Wright, Glastonbury co-founder Emily Eavis, director of the Tate Modern Frances Morris and head of Planning at AMV chief strategy officer Bridget Angear. Winning signs shared qualities such as the ability to tackle serious issues with wit, along with high shareability factor, simplicity and striking the right balance between humour and shock factor in order to land their message. Popular choices among judges include a sign that read ‘I wish my sex life was as hot as this planet.’, and signs that use height to innovatively portray the rise in sea levels. Iris, the agency behind the ‘Create and Strike’ activation, created a giant banner that read ‘Advertising industry strikes for the environment. Yes, that’s how much the climate’s changed.’, which was used to galvanise strikers before heading into Westminster. Sarah Tate, CEO of TBWA joined her agency on the streets, accompanied by a giant hot air balloon that stated ‘Hot air is killing us (and we work in advertising).’ Rankin was out on the streets, witnessing the placards created for himself, and Krow Communications paid for DOOH space around London to ensure their creations were seen and heard.