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Top 6: November 20th 2019

Boots: Bootique

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Top 6: November 20th 2019
This year's Christmas Campaign from Boots UK focuses on how hard it can be to find the right gift for the very different people in your life - and how a trip to a Boots 'Bootique' is the answer. Christmas research conducted for Boots says that this year people want to give fewer, better gifts and focus on the most special people in their lives. However, this can make Christmas stressful. The campaign will launch with a media event and 90-second film, created in collaboration with Ogilvy UK, Mediacom, Geometry, Bookmark and True Story. More than a third of us are worried about choosing the right gift. This is no surprise; with the multitude of new trends and tribes constantly emerging, it can be daunting to show our most precious people that we really get them. To help solve this problem, Boots is launching hundreds of individual 'Bootiques': gift edits curated around the countless personalities that make up the fantastic people that we love. Bootiques will appear online, in Boots stores, in out-of-home, social media and experiential channels. Starting in a traditional village hall, the film shows the common gifting frustrations of a married couple, Linda and Neil. Another character relates to their frustrations and reaches boiling point on just what a nightmare Christmas shopping has become. The doors to the village hall burst open, and we move through a series of scenes which bring to life some of the people we now have to buy for. From the person who gets up every Sunday at 6am to be yelled at by a fitness instructor, to the person who totally gets why a beauty influencer contours with a kitchen spatula, the Bootiques are revealed as the perfect solution for all those ridiculously hard to buy for people in your life.
Credits Other credits

Experiential ECD: Elspeth Lynn

WPP Client Lead: Fiona Gordon

Managing Partner: Ben Skelsey

Client Partner: Georgie Ely

Business Director: Kate Woodruff

Loyalty Account Director: Susan Kalamchi

Account Director: Amy Love

Social Director: Tommy Wigley

Account Executive: Piers Brown

Head of Planning: Nicole Frost

Planner: Emma Banks

Group Programme Director: Louise Hawthornthwaite

Project Director: Sarah Ioannou

Design Director: Sian Hughes

Design: Taylor Bates, Rob Hare

Production Assistant: Ancika Mester

Business Affairs: Hannah Newton & Vanessa Solomon

Hogarth Post Producer: Sonia Banatowska

Partner: James Hyams

Business Director: Emily Waghorn

Associate Director: Johanna Gallant

Senior Planner: Sophie Sweetland

Marketing Director: Helen Normoyle

Director of Brand and Communications: Adam Zavalis

Senior Marketing Manager: Julie Bentley

Marketing Manager: Carlene Brown

Edit House: Final Cut

Editor: Ryan Beck

Producer: Frankie Elster

Grade: ETC

Colourist: Luke Morrison

Online/VFX: ETC

Lead VFX: Giles Cheetham

2D supervisor: Pete Smith

2D artists: Nick Sze, Nick DAguir, Daniel Manning, Ozgur Tapali

3D artists: Jefferey Edo-Benson, Marko Mamula

Post Producer: Alasdair Patrick/Holly Treacy

Sound Designer: Sam Ashwell/Ben Gulvin

Music Composition: Mr Pape

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