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Nike: Ready to Run NYC: Eliud Kipchoge
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Nike captures the drive, energy and tenacity that pulsates through New York City for those who run and those who run the city in a powerful new spot, 'I Am Not a Runner'. The piece, cut by Uppercut editor Paul La Calandra, showcases fast-paced New Yorkers that move the city, whether they call themselves runners or not. The inspirational work features the world's fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas.
Agency: R/GA, New York
Editorial: Uppercut Related |
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