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Woolworths: Picked for Christmas
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Whether you're looking for the perfect ham, beautiful fresh cherries or seafood, Woolworths 'Picked for Christmas' campaign celebrates the passion of The Fresh Food People in picking only the best to bring your festive feasts to life. The supermarkets' Christmas TVC, which launched overnight, is set at a 'Woolworths Christmas' fantastical garden cottage, reminiscent of Santa’s workshop. Bringing the Christmas cheer, 'Sleigh Ride' by Leroy Anderson, provides the soundtrack to the fresh food people hard at work gathering the freshest produce and then baking and basting, testing and finessing a table full of tasty Christmas fare - just in time for Christmas.
Agency: M&C Saatchi, Sydney
Creative Partner: Tom McFarlane Related
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