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Web Film

Kioti Tractors: One Veteran’s Mission to Get Back to the Dirt

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Don't call him wounded. This veteran of the War in Afghanistan - and triple amputee - is healed now. U.S. 101st Airborne Infantry Division Recon Scout Squad Leader (Ret.) J.D. Williams was leading a small recon team in enemy territory in Afghanistan in 2010 when an IED was detonated directly underneath him. Since that day, J.D. and his family have had to overcome an immense amount of challenges, but have learned to thrive in their new circumstances. A gift of a custom modified KIOTI K9 2440 UTV, created in collaboration with Life Essentials, was the perfect way to help.
Agency: Baldwin&

Designed specifically for his Mohawk Outdoors’ mission to provide veterans with a taste of adventure and the great outdoors, the UTV will get Mohawk Outdoors participants places they’ve never been. For J.D., having a UTV that is accessible to anyone makes the excursions of his Mohawk Outdoors initiative easier, meaning that he can continue to provide invaluable experiences to combat veterans.
Credits Other credits

Jennifer Matthews - Director of Design

Jennifer Hazelett - Director of Account Management

Michelle Blaser - Communications Strategy Director

David Dykes - Director of Media

Ali Shore - Senior Media Planner

Jarod Diaz - Senior Media Planner

Renée Robinson - Senior Social Strategist

Lindsay Barnes - Senior Project Manager

Charles Colwill - Video Editor

Cristina Balduin - Video Editor

Joe Dunn - Partnership Manager

Eckel & Vaughan: PR AOR

McGavock Edwards - Strategic Communications Director

Greyson Sidebotham - Senior Account Manager

Sam Gold - Account Specialist

Lucy Barreto - Account Specialist


Greg Bibee - Marketing and Business Development Manager

Christina Propst - Creative Director

Bryan Falkner - Product Support Representative

Jonathan Dew - Creative Advertising Specialist

Emma Fusco - Marketing Coordinator

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