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Top 6: November 20th 2019

Samsung Galaxy Tab S6: Anti-Bullying Skin

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Top 6: November 20th 2019
Samsung in Brazil has just launched a new initiative in partnership with Fortnite to fight a new kind of cyberbullying, where kids without skins (a graphic asset that changes the appearance of characters in video-games without interfering in players abilities or impact) are treated poorly by other gamers because they don't have the means to acquire such skins. The players without skins even have a "nickname": The Defaults. So, we used the new skin launched globally by Samsung and Fortnite to help fight this toxic behaviour.
Agency: Cheil, Brazil

The Aura Glow skin is the first brand skin in Fortnite that can be donated to another player including those that have none. We invited the biggest Fortnite influencers in Brazil to join the movement, highlighting this matter by donating Glow Skin to Default players during their live stream, and encouraging everyone to do the same with their friends.
Credits Other credits

Managing Director: Evandro Guimarães

Motion Artists: Renan Godoy, Renan Escribano

Account: Denise Azevedo, Jorge Maio, Victoria Gregório

Planning: Paula Queiroz, Caio morais

Gaming Specialist: Bernardo Silveira

Client approval: Loredana Sarcinella, Jarrye Bragança e Sabrina Compatangelo

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