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Canadian Tire: Moonlight Ride
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The creative idea was to have an old man who lives at the top of a mountain and a young boy out for a day of sledding, travel together on a toboggan down the hill. And to complicate things even more let's put a dog on the sled as well. With the creatives at TAXI leaning towards a sunset lighting palette and a storybook landscape that truly doesn't exist, made travelling to a location not an option. Which also suggested that a complete CG environment would allow for the most flexibility in creativity. Working closely with director Pekka Hara during pre-production, alter ego created a pre-visualisation complete with camera moves and landscape references. The pre-vis became an extremely useful tool on location to help both the crew and the client visualise the final composition of a shot when all we could see through the monitor was a blue screen.
Broadcast Producer: Nadya MacNeil Related |
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