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Xbox: Become a Jedi


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Everyone imagines being a Jedi. Running around swinging makeshift Lightsabers and using the Force to save the galaxy. To celebrate the launch of the Star Wars Jedi: Fallen Order, Xbox and Electronic Arts came together to bring that dream to life in 'Become a Jedi' a live action spot that brings this universal truth to life and celebrates both the love of play and Star Wars. The spot, developed by 215 McCann, tells the story of a young girl with a wild imagination who succeeds in getting her father and his coworkers to put work aside for a moment and find a real connection in the ultimate Star Wars fantasy.
Credits Other credits

Client: Microsoft / Xbox

Xbox, General Manager, Integrated Marketing: Rob Matthews

Xbox, General Manager, Brands and Advertising: Taylor Smith

Xbox, Director, Brand and Integrated Marketing: Craig McNary

Xbox, Sr. Integrated Marketing Manager: Josh Munsee

Xbox, Sr. Marketing Manager, 3rd Party Games: Kathy Richardson

Xbox, Marketing Manager, 3rd Party Games: Michelle Fears

Xbox, Sr. Product Marketing Manager, Hardware: Theresa Van Den Boogaard

Client: EA / Respawn

EA, CMO, Marketing Publishing and Analytics: Chris Bruzzo

EA, SVP, Global Brand Management: Jason Bunge

EA, Sr. Director, Global Brand Marketing: Arturo Castro

EA, Director, Global Brand Marketing: Charlie Hauser

EA, SVP, Marcom & CMO Managing Director: David Tinson

EA, VP, Marcom Strategy: Charles Kha

EA, Creative Director: Neel Upadhye

EA, Sr. Director, Marcom Production: Angelo Ferrugia

EA, Sr. Manager, Production: Margaret Meo

EA, Lead Video Producer: Christopher Beckett

EA, Sr. Manager, Marcom Strategy: Alexandre Scriabine

EA, VP, Marcom Activation: Stuart Lang

EA, Executive Assistant: Jovanna Piazza

EA, Sr. Director, Global Activation: Andrew Wong

EA, Director, Global Activation: Angela Sun

EA, Global Activation Lead: Joe Gatdula

EA, Global Activation Associate: Clay Bradshaw

Respawn, Head of Respawn: Vince Zampella

Respawn, COO: Dusty Welch

Respawn, Game Director: Stig Asmussen

Respawn, Sr. Producer: Kasumi Shishido

Respawn, Producer: Jordan Klein

Client: Lucasfilm Ltd.

Lucasfilm Ltd., Director, Brand Marketing: Matt Shell

Lucasfilm Ltd., Manager, Brand Marketing: Anthony Rodriguez

Agency

Director of Integrated Production: Mandi Holdorf

Director of Business Affairs: Mary Beth Barney

Business Director: Peter Goldstein

Management Supervisor: Devina Hardatt

Account Supervisor: Harold McKeon

Assistant Account Executive: Paige Kane

Director of Strategy: Brian Wakabayashi

Strategy Director: Cassidy Wilber

Strategist: Christian Stewart

Production Company

Managing Director: Dave Morrison

Head of Production: JP Colombo

Line Producer: Megan Moore

Production Designer: Jay Pooley

Make-Up: Christine Kohut

Costume Designer: Adelle Gaudet

Stunt Coordinator: Tom Struthers

Editorial: Cartel Edit

Editor: Leo Scott

Cutting Assistant: Matt Berardi

Assistant Editor: Collen McKay

Executive Producer: Lauren Bleiweiss 

Producer: Samantha Axelrod 

Music Composition:

Composer: Blake Robinson

Mixing: Steve Kaplan

Orchestration: Gordy Haab and Carl Rydlund

Audio Mix & Sound Design: Skywalker Sound

Sound Designer / Re-Recording Mixer: Steve Boeddeker

Foley Artist: Jana Vance

Foley Mixer: Frank Rinella

Engineering Services: Dusty Jermier

Digital Editorial Support: Ivan Piesh

Post-Production Sound Accountant: Renée Russo

Post-Production Finance Manager: Mike Peters

Client Services: Eva Porter

Scheduling: Carrie Perry

Director of Production: Jon Null

Head of Engineering: Steve Morris

Head of Production: Jon Null

General Manager: Josh Lowden

VFX: Industrial Light & Magic

Post VFX Supervisor: Sherry Hitch  

Onset VFX Supervisor: Jonathan Rothbart

VFX Associate Producer: Yimi Tong

VFX Editor: Jenni O'Byrne 

CG Supervisor: Leandro Estebecorena

Executive Producer: Jill Brooks

Animation Supervisor:

Delio Tramontozzi

Animators: Philip Barnard, Dave Logan, Nathan Thomas

Creature TD:

John Niforos

Layout Supervisor:

Marla Newall

Layout Artists:

Janice Chan

Melissa Mullin

Gurpreet Pannu

Luke Spence Byrd

Xiaoxuan Sun

Particle TDs:

Thomas Bevan

Mihai Cioroba

Lead Generalist – Environments:

Shane Roberts

Generalists – Environments:

Kevin Page

Adam Watkins

Lighting TDs:

Kevin Reuter

Yegor Swarovski

Compositors:

Tigran Badalyan

Michael Conte

Larkin Flynn

Ravi Kasumarthy

YunJung Ko

Alison Lake

Michael Ranalletta

Ronnie Williams Jr.

Digital Paint & Roto Supervisor:

Michael Van Eps

Digital Paint & Roto Artists:

Beth D'Amato

Robert Dorris 

Katie Morris

Model/Texture Artists:

Mark Keetch

Mark Marcin

Associate Pipeline TD:

Katherine Sanchez

Coordinators:

Rebecca Norton

Andrew Martin

Lane Howard

Yegor Tesler

Production Assistant:

Jessica Tong

Finishing: Lucasfilm / Lucas Video Production

Producer / Sr Manager, Creative Content & Commercial Production: Trisha Brunner

Sr Manager, Technical Operations & Video Asset Management: Kevin Parker

Colorist: Sean Wells

Online Editor: Amir Hosseinzadeh

Coordinator: Janet Lee

Production Assistant: Rene Castro

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