Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Ford: New Breed

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Last night. Ford unveiled its new Mustang Mach-E. The newest addition to the Mustang family, the electric vehicle promises to be a game-changer.  And a new breed of Mustang deserves a new breed of launch. The communications plan upends established norms by relying on influencers, experiences, branded content and an online/offline digital film to target the sophisticated, next wave of electric vehicle adopter - lovers of the new.  In fact, you may have already seen some of these communications as they began earlier this month with a social teaser campaign that shrouded the vehicle in mystery.
Agency: BBDO, New York
Influencers who attended a VIP sneak peek event helped reveal the vehicle’s silhouette through a secret, puzzle-piece reveal.  And they continued to tease the vehicle via a “Hidden in Plain Sight” social media campaign right up until the product’s unveiling last night in Los Angeles, with a live-streamed event hosted by the actor Idris Elba. 
This week, the latest piece of the puzzle is being debuted:  a film titled “New Breed” and featuring Idris Elba as brand ambassador, heralding the arrival of the newest member of the Mustang family.  There’s a long-form version that will run online, along with :60, :30 and :15 lengths that will run on TV.
Other credits




Integrated Campaign (Film, Social, Stills, Digital)


Agency:                                    BBDO

Creative:                                  Mustang Mach-E Team

Experiential Production:         Unit 9

Production Co/Director:         MJZ/Henry Hobson

Editorial/Editor                       WORK Editorial/Steward Reeves

Content Capture:                    BBDO Studios

VFX:                                         The Mill

Telecine:                                  Company 3

Sound:                                     Sound Lounge

Music:                                      RNDM ORDR (original)

Photography:                           Andrew White

Three Line Sketch:                  Light Grafitti by Sola


Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news