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Top 6: November 27th 2019
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Danish Cancer Society / TrygFonden: Thank You to Smokers

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Top 6: November 27th 2019
Historically, campaigns from Danish Cancer Society and TrygFonden haven't exactly praised smokers. But a new campaign from this partnership, Smoke-Free Future, that fights to keep children and young people from smoking, is completely different. In general, people rarely give thanks to smokers. But that is exactly what Danish Cancer Society and TrygFonden do in a new campaign created by & Co. and Bacon, with Martin Werner as director. Because we've arrived at a point where even smokers want a smoke-free future for Denmark. The campaign aims to highlight the broad public support for an initiative that keeps children and young people from smoking by way of appreciation. And it is especially important now, as we’re quite close to a political breakthrough where the proposals that Smoke-Free Future fights for might become a reality. That’s why this campaign needs to underline the fact that most Danes don’t want children and young people to start smoking. And there’s actually no disagreement between smokers and non-smokers on this issue. A whopping 77% of smokers want a smoke-free Denmark for children and young people by 2030, according to a study named “The Dane’s view on tobacco 2018.”
Credits Other credits

Account Director: Morten Fabricius

Account Manager: Anders Antvorskov og Mette Riis Kruse

Planner: Lone Tvedergaard Bach

Social Media Planner: Nynne Sille Hansen

Graphic Designer: Anders Martin Jensen

In-House Production Company: Andy

Focus puller: Daniel Parmo

Gaffer: Morten Kildegaard

Best boy: Casper Bülow

Grip: Christian Brøndum

Production manager: Mads Jokum

Production designer: Wonderland productions, Christian Rathmann

Propsmaster: Klara Sofia Bengtsson

Stylist: Pernille Holm

Make-up: Lis Kasper

Extra coordinator: Anya Heen

Production coordinator: Laura Valentiner-Bohse

Sound recordist: Stefan Garfield

Casting: ArtCast, Ditte Kiel

Postproduction: Bacon X

Editor: Nicolaj Monberg

Colourist: Miriam Latif

VFX: Bacon X

Sound design: Kevin Koch

Music title: “Kid in you”

Music composer: Hasan Ozsu

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