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ING: Give Me Something Good
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ING has launched a Christmas campaign via VCCP Sydney, to support its CSR program 'ING Dreamstarter' - an initiative that helps to launch and grow start-up social businesses looking to make a real difference in their communities and the world. The ING Dreamstarters offer unique products and gifts supporting a range of social and environmental causes. From eco-friendly stationery that funds education; sustainable fashion that supports refugee employment; to bamboo straws and utensils that combat single use plastics. This year’s Christmas campaign is born out of the startling statistic revealing Aussies receive an estimated 10 million unwanted gifts each Christmas, contributing to staggering wastage and landfill. The ‘Give Me Something Good’ campaign empowers Aussies to help fight gift wastage this festive season by asking their loved ones for ethically good gifts. To help do this, a shareable online Good Gift List tool has been created to allow people to discover a range of gifts that give back to causes they care about, and then let everyone know what they’re wishing for.
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