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Tesco: Back To The Future


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Tesco's 2019 Christmas spot is a glorious Back to the Future inspired trip through the UK supermarket's 100-year history. Created by BBH London and directed by Stink's Traktor, the spot opens on Joel, a Tesco delivery driver making his final drop offs before the big day. He gets caught up in some street lights, which send him back in time to make deliveries to the likes of the Queen, Winston Churchill at 10 Downing Street, dancers at a rave and, best of all to game show host Jim Bowen on an episode of Bullseye. Condensing 100 years of history into 90 seconds is no small feat but to streamline the task, BBH and Tesco looked to focus on events that mattered to the brand.
Credits Other credits

Chief Customer Officer - Alessandra Bellini

Marketing Communications Director - Emma Botton

Head of Campaigns – Ben Sherburn

Campaign Manager – William Botterill

Campaign Assistant – Suzie Kirton

BBH Tesco Head of Art: Uche Ezugwu

BBH Senior Strategist: Lucy Moody

BBH Strategy Director: Simon Gregory

BBH Business Lead: Samantha McLeod

BBH Senior Account Director: Laura Brady

BBH Account Manager: Harry Warburton

BBH Account Executive: Claudia Richardson

BBH Assistant Producer: Kurtison Bailey

Post Production: MPC

Editor/Editing House: Adam Spivey at The Assembly Rooms

Sound: Sam Ashwell and Ben Gulvin at 750mph

Talent and Licensing Consultants: The Bourne Consultancy

TV Materials: ITV Archive

Print Credits

BBH Senior Account Director: Philip Mattinson

BBH Account Manager: Zoe Harris

BBH Producer: Chris Sellier

BBH Assistant Producer: Beth Mechem

Photographer: Myles New ℅ Rare by Trayler

Rare Producer: Kay Edwards

Food Stylist: Marina Filippelli

Prop Stylist: Tony Hutchinson

Social credits:

BBH Creative: James McComb

BBH Account Director: Luke Abbott

BBH Producer: Kevin McCloat

BBH Producer: Ali Terrell

BBH Account Manager: Danni Blakeslee

Media agency: Mediacom

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