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Top 6: November 27th 2019

PETA (People for the Ethical Treatment of Animals): The Secret Lives of Animals

Top 6: November 27th 2019
Ahead of the holidays, PETA has looked to cross-cultural creative agency the community to create a new kind of children's book for adults - a sound book that shows true animal sounds today. We've all seen an animal sound book, and many of us probably received one as a gift when we were kids. In fact, animal sounds are one of the first things we learn in life - but what if all of them have become wrong?
Agency: The Community

In our world, farms where cows and pigs run free in the sunshine have transformed into fiction. Industrial farming keeps pigs locked in tiny spaces their entire lives, overfeeding them with hormones until their slaughter. Cows get separated from their calves so they can produce milk forever. Foxes are killed for their skin, elephants for their tusks, and deer just for “the fun of it.” Animals really live this way nowadays. By launching “The Secret Lives of Animals,” PETA aims to shed light on this sad reality. Through six powerful and shocking tales, this book shows how humans make animals sound today. Those sounds aren’t exactly easy listening, even for adults. Everything in the book, from the stories to the sounds, is real.
Credits Other credits

VP: Ricky Vior

Illustrator: Cristian Turdera

VP, Client Services: Marci Miller

VP, Head of Growth & Partnerships: Mike Ridley

New Business Development: Sebastian Markman

Brand Coordinator: Maddie Fortna

VP, Integrated Production: Laurie Malaga

Print Producer: Bob Hannau

Studio Director: Thomas Bolger

Front End Developers: Carrie Monescalchi, Fernanda Quagliaro

Studio Artists: Robert Herzfeld, Massimo Leone

Editor: Timothy Downing

Post Production House: The Makers Lab

Senior Post Production Manager: Sharon Campos

Senior Audio Engineer: Jeaninne Guenther

Creative Operations Manager: Mariana Sokolowski

Creative Operations Manager: Irene Araque

Idea Manager: Nadia Bowen

Director of Business Affairs: Natalie Greenman

Senior Business Affairs Manager: Daphne Papadopulos

Printed By: ARD Printing Solutions & D&B Bookbinders, LLC

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