PETA (People for the Ethical Treatment of Animals): The Secret Lives of Animals
Agency: The Community
In our world, farms where cows and pigs run free in the sunshine have transformed into fiction. Industrial farming keeps pigs locked in tiny spaces their entire lives, overfeeding them with hormones until their slaughter. Cows get separated from their calves so they can produce milk forever. Foxes are killed for their skin, elephants for their tusks, and deer just for “the fun of it.” Animals really live this way nowadays. By launching “The Secret Lives of Animals,” PETA aims to shed light on this sad reality. Through six powerful and shocking tales, this book shows how humans make animals sound today. Those sounds aren’t exactly easy listening, even for adults. Everything in the book, from the stories to the sounds, is real.
- Category Public interest
- URL https://www.secretlivesofanimals.com/
- Client PETA
- Agency The Community
- Production Kreative Content
- Country United States of America
- Uploaded 20 November, 2019
- Director
Fro Rojas - Executive Creative Director
Ricky Vior - Chief Creative Officer
Joaquin Molla - Chief Creative Officer
Jose Molla - Assoc Creative Director
Rodri González - Assoc Creative Director
Cora Pérez Fernández - Producer
Julio Rangel - Copywriter
Virginia Feito - Executive Producer
Debbie Margolis Horwitz
VP: Ricky Vior
Illustrator: Cristian Turdera
VP, Client Services: Marci Miller
VP, Head of Growth & Partnerships: Mike Ridley
New Business Development: Sebastian Markman
Brand Coordinator: Maddie Fortna
VP, Integrated Production: Laurie Malaga
Print Producer: Bob Hannau
Studio Director: Thomas Bolger
Front End Developers: Carrie Monescalchi, Fernanda Quagliaro
Studio Artists: Robert Herzfeld, Massimo Leone
Editor: Timothy Downing
Post Production House: The Makers Lab
Senior Post Production Manager: Sharon Campos
Senior Audio Engineer: Jeaninne Guenther
Creative Operations Manager: Mariana Sokolowski
Creative Operations Manager: Irene Araque
Idea Manager: Nadia Bowen
Director of Business Affairs: Natalie Greenman
Senior Business Affairs Manager: Daphne Papadopulos
Printed By: ARD Printing Solutions & D&B Bookbinders, LLC
