Google Station: A day in the life of Google Station

South Africa has one of most expensive data rates in the world, with the average person having to work 5 hours to afford 1GB of data. So when Google Station launched in South Africa, bringing FREE, FAST, UNCAPPED Wifi to the Cape Flats, it opened up a world of possibilities to one of the most underserved communities in the country. To kick off the campaign, more than 125 solar powered Google Station poles were installed at transport hubs, community centres, malls, on the street, and anywhere else Google Station was providing free wifi.
Agency: Net#workBBDO

The launch video then showed people exactly what to look out for when searching for Google Station (The G Station Poles), how to connect to the wifi, and demonstrated some of the endless possibilities of uncapped internet access.