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Top 6: December 4th 2019

Hamburg Child Protection Association: The Secret Sculpture

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Top 6: December 4th 2019
At first glance, the Square of Children's Rights in Hamburg only shows an empty pedestal. It takes a mobile phone and the app "The Secret Sculpture" to solve the mystery. With the help of augmented reality, 42 holographic sculptures, each representing an article listed in The United Nations Convention on the Rights of The Child (UNCRC), become visible on the pedestal. The virtual sculptures were created by renowned artists including Erwin Wurm, Joseph Crossley (Astral Projekt), 1010, Bjorn Holzweg, Doppeldenk and the most renowned 3D studios in Europe. Saint Elmo's conceived the idea and implemented it in order to inform children of to their rights in an innovative and unusual way. The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth. The background of the campaign going with the hashtag #TheSecretScuplture is that far too few children in Germany know their rights. The Hamburg Child Protection Association wants to change this and protect children better - through education, support for children who need help, and a petition to ensure that children's rights are also taught in schools.
Credits Other credits

Maximilian Schöngen - Global Creative Strategist

Reinhard Crasemann - Managing Partner Saint Elmo’s Hamburg

Lasse Matthiesen Managing Partner Saint Elmo’s Hamburg

List of artists and 3D studios:

Joseph Crossley, Astral Projekt

Goodbye Kansas, Stockholm Hamburg London

Björn Holzweg, represented by Affenfaust Galerie Hamburg postoffice, Amsterdam

Sehsucht GmbH, Hamburg Berlin München

OPTIX Post Production

Doppeldenk, Leipzig, represented by Affenfaust Galerie Hamburg Sunday digital, Munich

Vincent Schwenk, Hamburg

Jacob Eisinger, Hamburg

Leilani Franco, Hamburg

Christian Reitersdorf, Hamburg

Katharina Schanderl, Neverest Munich

Ruff Huff, Hamburg

The Mill, London, New York, Los Angeles, Berlin

Maiborn Wolff, München

Erwin Wurm, Salzburg

KAEPTN, Hamburg

Animationsfabrik, Hamburg

nbh, Hamburg, Berlin

Martin Wettig Microsoft, Berlin

Lars Korb, Munich

Youjin Yi, Munich

Tanja Kerner, Neverest Munich

Ines Koßsack, Neverest, Munich

Film Deluxe, Berlin

Manuel Kotulla, Neverest Munich

Ignas Blazys, Sehsucht

1010, represented by Affenfaust Galerie Hamburg

Eli Breuing, Hamburg

Andrea Hemmelgarn, Hamburg

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