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Los Angeles Rams Foundation: What's Watts: A Story of Transformation


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TBWAChiatDay Los Angeles and the LA Rams have released a moving film that pays tribute to the Watts Rams Youth Football Program and celebrates the unity and hope they have created. The two-minute film tells the story of the founding of the Watts Bears in 2012 to the Watts Rams of today and illustrates how the Watts Rams continue to be an example of the transformation happening in Watts by highlighting the wave of change LAPD officers have led in the community. Told from the perspective of the first and only boy who showed up to the first practice in 2012, the film shows the team slowly grew from one to five to 15 to 85 kids. 'What’s Watts' culminates at the recent Rams Family Thanksgiving dinner with the 85 Watts Rams players, Los Angeles Rams players, and the LAPD officers and coaches, during which AVP surprised each Watts Rams player with a $500 gift card to allow them to share the joy of Thanksgiving with their families. The film is narrated by rapper, producer, songwriter and Watts-native Brandon 'Stix' Salaam-Bailey who wrote the lyrics for the bespoke film. Stix is an advocate for giving back to his community through his THINK WATTS foundation and he continues to use music as his platform for something bigger.

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