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Lincoln Financial Group: The (Un)Spoken Plan
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Lincoln Financial Group has announced that it has launched 'The (Un)Spoken Plan' campaign featuring a social experiment called 'Restaurant Talks', in which they took over a restaurant, added hidden cameras and changed up the menu to get real, unsuspecting families talking about finances. This is the first campaign from FCB’s New York office for Lincoln Financial since securing the company’s digital and social business in the first quarter of this year. The agency’s relationship with Lincoln Financial began in 2015. 'Restaurant Talks' was created in response to a new proprietary survey, entitled the 2019 Lincoln Financial Conversation Survey, that revealed, among other startling statistics, that 47% of Americans struggle to have conversations with loved ones about long-term financial planning. The campaign’s goal is to lower this unsettling number by encouraging people to talk to their loved ones about finances with the help of Lincoln Financial tools and resources. The initiative sets out to inspire Americans as they gather around the dinner table this holiday season. The campaign film, which was directed by Washington Square Films director and hidden camera expert Andrew Lane, featured various families arriving at a restaurant for dinner. The families were handed a unique menu made up of surprising data points (the appetisers) and tough financial questions (the main courses) covering a range of savings, protection, retirement and financial planning topics. Diners were then informed by their waiter that they could pay for their meal only by having a meaningful financial conversation with their loved ones – right then and there. Hidden cameras captured the real reactions and enlightening discussions that followed.
Content Creator: Thomas Mori Related
Lincoln Financial Group: The (Un)Spoken Plan
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