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Kia Sorento: Black Pack Edition

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Kia Motors Australia has unveiled its new Sorento Black Pack Edition in dramatic fashion. The national campaign, created by Innocean Australia, launches the Sorento Black Edition with the aim to add to the premium credentials of Kia whilst also presenting the new car in a fresh and unexpected way.

Directed by Toby Pike of Finch, the campaign film begins with an object rising up from a pool of black paint. As the shape emerges to reveal a car, black paint runs down the body, only being retained by the new black features that differentiate the Sorento Black Edition from the standard Sorento.

Kia’s Black Edition spot runs across television broadcast, digital, social and point of sale.
Credits Other credits

Head of VFX: Jamie Watson

Head of 3D: Tom Corbett

Senior VFX Producer: Emily Higgins

IO: Adrian Maurici

CG Artists: Ben Watts, Octavio De Lellis, Jack Scrase, Nick Kaloterakis, Boris Fomin, Tim Jarick & Chris Norris

Executive Creative Producer: Karla Henwood 

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