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Virgin Media: Now That’s Christmas-ing

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As part of its unlimited offering, Virgin Media has partnered with Virgin's family brands to celebrate and reward its customers this Christmas with unlimited generosity. The integrated digital campaign created by RAPP UK will see Virgin Media offer its customers a daily grand prize for one lucky winner and numerous winners for smaller prizes for the 25-day run up to Christmas. Grand prizes include tickets for two on their new cruise line Virgin Voyages, cases of Virgin Wines for a year, stays in Richard Branson’s exclusive lodges and more. The best bit? The 25th day isn’t just one grand (epic, in fact) prize—it’s every epic prize—one mega pressie pot all gifted to one lucky winner. Cheryl Hole brings Virgin Media’s cheeky and cheerful Christmas spirit to life as the Christmas ‘Giftmother’ and tree topper, conjuring up and gifting the Virgin prizes every single day. The launch video takes viewers through a sleepy house and whips them up a lit-up Christmas tree. At the top we find the Giftmother, wand in hand to tell us all about how Virgin Media is ready to spoil us ROTTEN in the most fantabulous, most unlimiting Christmas ever. Don’t worry, the opulence doesn’t stop there—Cheryl is revealing every prize, every day for 25 days.
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Account Director: Jess Shinner & Claire Wilson

Post Production: Big Buoy

Designer: Hiten Bhatt & Jeffrey Osborne

Strategist: Jen Musgreave & Tian Joliffe

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