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NRMA Insurance: Protect What’s Precious

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NRMA Insurance has launched its latest Christmas campaign, delivering an important reminder to holiday drivers that too often we forget what's precious – our children. Created by Colenso BBDO, the holiday campaign covers Cinema, OOH, Digital and a Human Behavioral Experiment. The campaign was crafted with an integrated agency team from Mindshare and Thinkerbell. The film, directed by Steve Rogers, follows a family on Christmas Day carefully transporting the center piece pavlova on a journey to lunch at Gran’s house. We’re then sharply reminded that we’ve all been guilty of this exact scenario, cautiously driving to protect something that’s completely meaningless and unimportant like a cake, a new plant or take-away dinner, but what we should actually be paying attention to is how we drive with our children in the car.
Credits Other credits

Media Agency: Mindshare, AU

PR Agency: Thinkerbell

Stills Photographer: James Tolich

Managing Director: Michael Ritchie

Post Production: The Editors

Editor: Alexandre De Franceschi

Colourist: Trish Cahill

Online: Richard Lambert

Sound Design: Franklin Rd

Sound Engineer: Shane Taipari

Music company: Soundtree Music Limited

Track Title: Drive Home

Composer: Luis Almau

Soundtree producer: Jay James

Published by Soundtree Music Publishing Limited

Client: NRMA Insurance, IAG AU

Chief Marketing Officer: Brent Smart

Marketing Director: Sally Kiernan

Creative & Innovation Lead: Elizabeth Stokes Creative & Innovation Specialist: Danielle Picker

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