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TV

Carrefour: 60 Christmases Already

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In this 90-second film, Carrefour celebrates the traditional Christmas Eve dinner with the family, and thus shows the evolution of consumption habits from the 1960s to the present day. With Françoise Hardy's song "Gli Altri" playing in the background, the script plunges the audience into a societal and family setting where we follow the evolution of ways of life through time... It is also the opportunity to rediscover, nostalgia, the emblematic toys and other products that are part of Christmas memory's. This realization is an opportunity for the brand to thank consumers for their trust and the 60 Christmases spent with them.
Agency: Publicis Conseil, Paris
Credits Other credits

Marketing management France and Group: Amélie Oudéa-Castéra, Élodie Perthuisot, Nathalie Jacquier, Jennifer Peyre

Account team: Christian Verger, Cécile Moreau, Aurélie Fossoux

Social media strategy: Gautier Rennes, Julien Petit

Post-production Prodigious: Nathalie de Ramecourt

Production manager: Benoît Roques

Post production manager Insurrection: Clémence Cuvelier

Chief operator: Mathias Boucard

Musical Supervision: Alexandre Rabia

Sound Production: Schmooze

Sound Producer: Matthieu Sibony

Sound mix: Sylvain Rety

Post production image: Mikros

Post Production manager: Quentin Martin

Chief editor: Sophie Fourdrinoy

Editing assistant: Zoé Sassier

Calibrator: Jean-Clément Soret

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