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TV

XXXX Gold: Some Things Just go Hand in Hand

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With the summer of cricket back in full swing, Host/Havas have recently launched a new campaign for XXXX GOLD in support of their Classic Cricket Edition cans. In a true throwback, these cans feature the return of a famous mascot, Mr Fourex, a much-loved character in Queensland. Host/Havas were tasked with celebrating XXXX's long history with Australian cricket and the Aussie summer. In this campaign, the audience is taken back in time to relive a moment that would go on to influence generations to come; the invention of the ‘one hand one bounce’ rule. It champions a bloke from Queensland who, against all odds, found a way to keep hold of that refreshing, ice cold XXXX GOLD.
Credits Other credits

Production Director – Alistair Ferrier

Senior Broadcast Producer – Stephanie Cameron

Managing Partner – Ant Moore

Account Director – Rachel Robinson

Account Manager – Jordan Van Der Heide

Chief Strategy Officer – Olly Taylor

Senior Planner – Phil Pickering

Lion Nathan

Brand Director – Amy Darvill

Senior Brand Manager – Nicola Schwendler

Brand Manager – Christina Reid

Edit – Airbag, Charles Ivory

Grade – Ben Eagleton

Online – Airbag, Heather Galvin

Sound – Song Zu

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