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XXXX Gold: Some Things Just go Hand in Hand
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With the summer of cricket back in full swing, Host/Havas have recently launched a new campaign for XXXX GOLD in support of their Classic Cricket Edition cans. In a true throwback, these cans feature the return of a famous mascot, Mr Fourex, a much-loved character in Queensland. Host/Havas were tasked with celebrating XXXX's long history with Australian cricket and the Aussie summer. In this campaign, the audience is taken back in time to relive a moment that would go on to influence generations to come; the invention of the ‘one hand one bounce’ rule. It champions a bloke from Queensland who, against all odds, found a way to keep hold of that refreshing, ice cold XXXX GOLD.
Production Director – Alistair Ferrier |
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