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Azimo. Digital Global Money Service: The Journey. Hard Work Deserves More.
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Creative agency 2050 & Azimo are drawing attention to the hard work of migrants in Europe in new Pan-European brand campaign. Azimo, which means 'support' in Swahilli, is a digital global money transfer service challenging banks and established players such as Western Union to make it faster, cheaper and easier for hardworking people and businesses to send money overseas. In this new brand campaign, 2050 and Azimo's new Marketing Director Adam Ryan decided to challenge the traditional money transfer story of the recipient to focus on the senders. Directed by award-winning creative team Saunby & Chiappe, the 45-second hero film tells the story that ‘hard work deserves more’. Telling one migrant’s story, with the voice of Game of Thrones actor Nonso Anonzie, the film follows a working hero driving around a city reflecting on the challenges he faced on his journey – hostility, the struggle to belong, the need to learn. The story culminates by revealing that through willpower he’s now a paramedic settled in his new home adding value to his society.
Marketing Director: Adam Ryan |
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