MOVEMBER Foundation: Show Us Your Mo

Hundreds of blokes sporting Movember mos celebrated the end of a long mo-growing month by testing a unique Out-of-Home digital activation by JCDecaux, the "Show Us Your Mo" facial scanner, outside Sydney's Galeries on George Street last week. JCDecaux partnered with Movember to launch the moustache facial recognition dispenser panel, which used special facial recognition technology to identify if a person had a moustache and then offered them a facial scan - with a twist. “Show Us Your Mo” scanned a man’s face, detected a mo and then cleverly analysed the potential for “pash rash”. If the scanner detected a substantial moustache - with a serious “pash rash” factor - the gent was rewarded with a dispensed product from the special “pash rash” cream range called Movember Rain. Movember Rain is the world’s first-ever dedicated “pash rash” treatment and has been specially designed to soothe the skin of those who have suffered through a month of prickly smooches.