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ABCVac - Brazilian Association of Immunization Clinics: Vaccinated Players, 4


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2019 was marked by a major measles outbreak that spread to other parts of Brazil after reaching the North region last year. In São Paulo State, for example, 12,296 cases were confirmed in 246 municipalities, according to the Brazilian Association of Immunization Clinics (ABCVac). Moving in the opposite direction of prevention, Brazil now has the lowest rate of vaccine coverage in 16 years, prompting the resurgence of measles and other diseases. Fake news are the main reason behind the lack of vaccination. To encourage immunization and fight misinformation, in a match against Chapecoense for the 36th round of the Brazilian Soccer Championship, Santos Futebol Clube players entered the Vila Belmiro stadium on Sunday (Dec. 1) with their jersey sleeves rolled up to show arm bandages. The initiative, run in partnership with Havas Health & You and ABCVac, aims to show that vaccines are safe enough to be taken before a soccer match or any other sports practice. Athletes also held a banner on the field with the message: “Vaccines Save. Fake News Kill”.
Credits Other credits

Managing Director / CSO: Zé Roberto Pereira

Managing Director / COO: Daniel Martins

Customer Service: Renata Ortiz and Caroline Schneider

Planning: Zé Roberto Pereira

Production: Tatiana Torres

Operations: Joatan Jamilton

Media: Adeildo Souza

Client Approval: Geraldo Barbosa

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