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Fenton Stephens: Comments By Candlelight

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Campaign Brief. Australia's no.1 ad industry blog.
Unfortunately, also a haven for anonymous negative commentary. This Xmas, creative agency Fenton Stephens reached out to Santa himself to sort it out by encouraging everyone to leave positive comments under their real names during the month of December. Offering presents as bribery to the nicest people. Many handmade by agency staff. And the whole industry rallied behind it. Against all odds, Fenton Stephens saved Christmas.
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