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Lincoln: Lincoln Wish List – Holiday Mayhem


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To combat ad fatigue, Lincoln made an ad with multiple endings. So once it starts, you never know how it’s going to end. Lincoln created a series of TV spots each starts with the same beginning but all ends differently to showcase the many rejuvenating features that Lincoln has to offer.
Credits Other credits

Advertising Agency: Hudson Rouge, New York, USA

Chief Creative Officer: Jon Pearce

Chief Strategy Officer: Oliver Gibson

Chief Executive Officer: Paul Venn

Creative Director: Kevin Teevens

ACD Art Director: Gong Liu

ACD Copywriter: Nathan Archambault

Strategist: Ahra Cho

US Business Lead: Doug Molloy

Account Director: Gary Rosowski

Management Supervisor: Bryan Coole

Director of Content Production: Mary Ellen Verrusio

Executive Producer: Deanna Shenn

Production Company: The Directors Bureau

Director: Rodrigo Saavedra

Editorial Company: Exile

Editor: Nate Gross

VFX Company: The Mill

Colorist: Damien Van Der Cruyssen

Music: Walker Music

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