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Radio
Nova Entertainment - Sydney: Don't Rush
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Our client came to us with a simple message...Come home safe to your mum this Christmas. We didn't have any price points, no deals just a message - a message of pleading. We purposefully left the voice actors breaths in, this meant the audio was raw, real. It's a commercial that makes you stop and listen - and ultimately act. We wanted young men to hear this commercial and hear their mothers, understand the gravity of the situation and to slow down when on the work site.
Agency: NOVA Entertainment
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