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Spectrum Mobile: Better Way - Island
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When a better idea comes along, some people are smart enough to abandon the old way of doing things...others not so much. A new, national advertising campaign conceived by Something Different introduces Charter Communications' Spectrum Mobile service as 'a better way to mobile' through droll tales of people who cling to the old ways a little too long. The campaign's first spot centres on a group of primitive island dwellers who prod one of their fellows into swimming to a nearby atoll to fetch pineapples. After they reject his big idea of building a boat, he reluctantly dives in and is promptly devoured by a sea creature. The VO observes, eventually someone has a better idea, like a boat, or in this case with Spectrum Mobile, offering the fastest overall mobile speeds and reliability.
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