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Top 6: January 30th 2008
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Car and Truck Rentals: Automated Advertising NSW

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Top 6: January 30th 2008
To help Thrifty deliver the news of new rental locations as quickly as possible, JWT Sydney created Automated Advertising. So when Thrifty runs a retail ad on the radio or in print, they just fill in the details. This approach is an efficient, effective and humorous demonstration of Thrifty Thinking.
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