Toyota SA: Cruiser Captain

The latest episode in the #ToyotaStoriesSA campaign from FCB Joburg is another winner on social media with 150,000 Facebook views, 2,224 views on Instagram and over 911 views on YouTube. The latest episode in the #ToyotaStoriesSA campaign from FCB Joburg is another winner on social media with 150,000 Facebook views, 2,224 views on Instagram and over 911 views on YouTube. The latest episode features a man – Leonard – so enamoured with his Toyota Land Cruiser 79 he goes by the name of ‘Cruiser Captain’, as well as the indomitable rap of Snooze who throws out some rib-tickling lines. For example, ‘if my day was sucky, I just bakkie, and feel lucky’. It was shot in the Fuelcontent studio with executive creative director Tian van den Heever and associate creative director Lucy Holford-Walker directing. Post-production was handled by Fuelcontent. While the story needed to deliver on the standard objectives of the overall campaign – raise awareness for Toyota and honouring Toyota’s loyal community – it had to celebrate the Toyota Land Cruiser 79, and the fact that a phenomenal 10 million Land Cruisers have been sold globally.