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Toys "R" Us: Some Gifts You Just Can’t Buy
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Toys 'R' Us is back this holiday season with a charming new spot with a twist. As we get 'wrapped' up in buying presents, this film emphasises the new claim that 'playing' is a gift. The current pace of life, work and obligations gives us less time to enjoy, share and play together as a family. Toys 'R' Us wants to rescue the values of playtime for everyone, even Mr. Claus. The spot, created by LOLA MullenLowe, Madrid, shows a busy Santa working hard on Christmas eve. As the night is coming to a close, he realises he forgot something: a scenario that happens all too frequently in each of our lives today. The idea that we stress about the holidays and struggle to meet expectations is something all of us can relate to, but Toys ‘R’ Us puts the focus back on what really matters: that playing with your loved ones is the real gift.
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