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Top 6: January 8th 2020
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Brookfield Properties: The Wishing Forest

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Top 6: January 8th 2020
In time for the 2019 holiday season, commercial real estate leader, Brookfield Properties, has transformed two of its select mall locations into ethereal forest landscapes in partnership with Portland-based creative shop, Two Things. The immersive experience, called 'The Wishing Forest', was born of a brief from Brookfield asking Two Things to not just design a new physical holiday experience, but to find new ways to innovate their consumer experience overall. It is currently live in the newly built SoNo Collection in Norwalk, CT, and Brookfield’s Natick Mall property in Natick, MA., and consists of five 'groves': The Wishing Tree, Holiday Bells Grove, Whispering Wishes Grove, Giving Grove and Memory Grove, all of which let visitors feel as if they’ve escaped into a magical woodland ripe with elements of surprise at all corners. The effect modernises otherwise antiquated holiday shopping experiences, and looks to provide everyone from individuals to entire families with a connected and rewarding holiday experience.
Credits Other credits

Michelle Snyder: SVP, Chief Marketing Officer

Rocell Viniard: Director, Portfolio Marketing

Principle: Lizzy Sonenfeld

Principle: Paulo Ribeiro

Brand Strategy: Matt Kelly

Executive Experiential Producer: Neely Lisk

Account Manager: Sam Speed

Environmental & Brand Design

Architect, Unlisted Experiential / Concept: Sebastian Guivernau

Environmental Concepts: Graham Kelman

Environmental Design: Julina Grace

Color & Material Design: Katherine Entis

Brand Design: Lizzy Watkins

Concept Development: Kelly Wright & Jennie Hayes

INTERACTIVE DESIGN STUDIO AND PRODUCTION LEAD

INTERACTIVE DESIGN STUDIO AND PRODUCTION LEAD: RED PAPER HEART

Technical Director: Daniel Scheibel

Designer: Danni Huang

Lead Developer: Greg Schomburg

Junior Developer: Shuvo Das

Developer: Andrew Cotter

Design Intern: Jiwon Ham

Design Intern: Nicole DiLeo

LED System Designer: David Crumley

Sound: Plan8

Fabrication: Standard Transmission, Joe Nero Studio , New Motors , Machine Histories , KadaN

Mechanical Game Desig: Standard Transmission

Overhead Design: Ekko Mobiles (Matt & Ben)

Sound Design: Marcus Fischer

Interaction Design: Red Paper Heart

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