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McGill University: Made by McGill
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To mark its 200th anniversary, McGill University has launched Made by McGill, its campaign, branding identity and rallying cry for its third century. Developed by creative company Sid Lee, Made by McGill is a platform that unites students, faculty, staff, alumni, donors and the general public in Quebec, Canada, and around the world. Designed to unite the McGill community with a strong and raw narrative while helping to raise $2B to open doors for more brilliant minds and drive more life-changing research, the new creative platform is determined and optimistic, and is quite literally made by McGill. From those who appear in the stories to those who lent their voices or performed the score, all were actual McGillians. Made by McGill includes a design system, video series, website, and tools.
Production partners: Cult Nation, Les Gamins, Outpost MTL |
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