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Nike: Time To Be Heroes


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After the success of 'Juntas Imparables' in 2018, Nike returned to work with The Lift in Mexico City to create the latest Just Do it campaign 'Time To Be Heroes'. Directed by Loren Denis from Superprime, 'Tiempo de Ser Héroes' tells a series of stories about unexpected female athletes as an invitation to celebrate the passion and spirit of Mexican athletes and to encourage and inspire others.
Agency: Wieden + Kennedy, Portland
Credits Other credits

Nike Communications Director: Gabe Folick

Producer Supervisor: Andrew Baker

Production Services: The Lift Mx

Production Designer: Monica Bidault

Cast - The Athletes: Daniela Velasco (1,500-meter sprinter), Alejandra Orozco (diver), Nataly Gutierrez, Karina Esquer, Mariana Valenzuela (basketball players), Nicole Pérez (footballer), Dulce Orihuela (boxing trainer), Paulina Pulido (dancer), Mariana "Barby" Juárez (boxer ), Lorena Dromundo (downhill cyclist).

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