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British Airways Holidays: Clever You


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British Airways Holidays launched a new campaign in the UK on Boxing Day, the 26th December. The concept, created by Ogilvy, was shot by acclaimed comedy director, Merman's Juliet May, of Motherland fame. It takes a different approach to traditional holiday advertising by using relatable social scenarios to demonstrate the savviness of British Airways Holidays' customers. The British Airways Holidays 'Clever You' campaign plays on people's competitiveness when it comes to holiday conversations, and the fact that how we feel on the inside isn't always expressed on the outside. Ultimately it tells us that when it comes to booking a break, British Airways Holidays is the smart choice. The advert reflects the quality and value of British Airways Holidays, where consumers can create their perfect holiday from a range of carefully selected hotels, car rentals and experiences, all bundled with British Airways flights, to a choice of over 700 destinations.
Credits Other credits

Head of Moving Image: James Brook Partridge

Managing Partner: Josh Harris

Business Director: Frank Freeman

Project Director: Natalie Pickering

Account Manager: Lucy Ashworth

Offline Editor: John Mayes (Marshall Street Editors)

Colourist: Toby Tomkins (Cheat)

TVC Online Post: Jamie Russell (GPS)

Sound Designer: Toby Griffin (GPS)

Print Producer: Ross Walker

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