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Web Film
RHB Banking Group: Heart Baker
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Created by FCB Kuala Lumpur, 'HEART BAKER' is the 11th edition in RHB Bank's Awakening the Challenger Within campaign and commemorates the upcoming Chinese New Year 2020 festivities. This edition sees the brand’s challenger spirit manifested in ten-year-old Leah Choy, who is also affectionately known as Chef Leah with a Big Heart. Leah has been baking and selling cupcakes since she was four to raise funds for the treatment of her sister Adele, who suffers from cerebral palsy. In 2015, she became the youngest recipient of the coveted Tuanku Bainun Young Changemakers Award, which was bestowed to her as a commendation for the remarkable progress she has made for her and her sister Adele’s lives. Today, Adele has outlived doctors’ expectations and continues to receive treatment in the country, while Leah continues her fundraising endeavour, which has led to her launching her very first children’s cookbook. The film takes viewers back to a time when Leah had just started her baking journey, and it unravels the heartfelt motivation behind her incredible display of perseverance despite having to learn baking from scratch and failing multiple times in the beginning.
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