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Volkswagen Passenger Cars: The No Show Room

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You might need a pair of skis to reach the Volkswagen Passat that's been hidden somewhere in Sweden. But if you find it, you can have it. The stunt, dreamt up by agency NORD DDB and in partnership with the national ski team, is called 'The No Show Room.' The competition is a scavenger hunt, basically. The person who finds the secret 'showroom' first - a mirrored box hidden somewhere int he snowy Swedish wilds - claims the car. The automaker has been dropping clues in various locations (including social media, of course) between January 2nd and January 21st. To promote the hunt, the campaign includes TV spots, featuring members of the Swedish ski team passing the showroom in its stunning location, as well as social media, print and digital.
Credits Other credits

Client Director: Maja Björklén

Client Manager: Linda Lonaeus

PR Director: Susanne Johansson

Planner: Johan Rynell

Social Media & Content Manager: Jonas Eriksson

Designer: Martin Thor

Designer: Peter Danielsson

Designer: Mikael Norberg

Designer: Sebastian Reinbring

Digital Designer: Mattias Nordenham

Interactive Producer: Erik Hagström

Editor: Fredrik Åkerström

Music: Håkan Eriksson

Colorist: Nicke Jacobsson

Online: Wille Rising

Producer: Robert Feniger

EP: Rickard Edholm

Photography: Mandarin

Media Agency: PhD


Marketing Director: Jeanette Asteborg

Commercial Manager: Carl Sundstedt

Content Manager: Sara Brunfelter

Head of Communication: Marcus Thomasfolk

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