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Boots Opticians: They're Boots Darling

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Boots Opticians is today relaunching as the style destination for frames by introducing its new communications platform - 'They're Boots Darling.' The campaign brings to life Boots Opticians' amazing line of new stylish glasses, rivalling high-end designers, from as little as 40 pounds. This is the latest campaign in a transformative year for Boots. In addition to innovative new beauty and wellness brands and new store formats, Boots Opticians is also driving brand reappraisal with a fabulous new own brand frame range, and independently trained personal stylists and unexpected designer labels including Mulberry, Prada and Ray-Ban.
Credits Other credits

WPP Client Team Lead (UK/EMEA): Fiona Gordon

Account Director: Michele Lardner

Programme Director: Catherine Hainsworth

Social Activation Director: Thomas Wigley

Senior Strategist: Charlotte Walters

Agency Assistant Producer: Ancika Mester

1st AD: Jez Oakley

Production Assistant: Alice Hopgod

Edit house: Assembly Rooms

Editor: Sam Rice-Edwards

Producer: Daniel Brehemy


Grade: The Mill

Colourist: Seamus O’Kane

Colour Producer: Charlie Morris


Online: GPS

Online Post Executive Producer: Annika Gustavsson

Lead VFX: Steph


Sound Design: GPS

Sound Engineer: Toby Griffin


Music: One More Music Company

Track: Guarda che luna

Artist: Fred Buscaglione

Album: I migliori anni della nostra vita '50

Music Licensing: PeerMusic Publishing, Warner Chappell Master


Marketing Director: Madeline Shaw

Senior Marketing Manager: Gail Borley

Assistant Marketing Manager: Joseph Cunningham

Senior Marketing Manager: Guy Smith

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