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Top 6: February 5th 2020
Radio
Guzman Y Gomez: GYG / NOVA Interrupted campaignTop 6: February 5th 2020
A first for NOVA Entertainment and perhaps for Commercial radio in Australia, the NOVA Interrupted campaign saw our host brand, Guzman Y Gomez invite other national brands into their schedule, for their ads to be interrupted by GYG company founder and CEO Steven Marks.
Including 30sec, 15sec and AVC commercials, the Interrupted ad break featured 3 different partner brands (per break), each “bumped into” by Guzman Y Gomez, essentially giving GYG “ownership” of the break. This pro-active, creative initiative resulted in a high-frequency, 4 week campaign, partnering with Anytime Fitness, OMF and Finder.com. Cut-through was instantaneous and response hugely positive, as our audiences and industry colleagues were caught by surprise in our ad-break. The NOVA Interrupted campaign is the result of truly strategic ideation and strong client relationships that enable partnering of previously un-associated brands and seamless execution of a brave campaign.
Voice talent: Steven Marks (CEO Guzman Y Gomez); Jesse Lawrence; Cymone Rose; Claudia Coy; Harry Joffick; Fitzy & Wippa (NOVA 96.9) Also best this week |
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