Outdoor ad: Health Promotion Agency: Seduced by Moderation: Food

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Alcohol brands have always shamelessly used sex to seduce young drinkers. So, instead of trying to shame or use scare tactics to get people to ease up on the drink, we took a leaf out of the booze brands' books and seduced them with moderation.

Category Health & safety
Client Health Promotion Agency
Agency FCB New Zealand
Country New Zealand
Uploaded 14 January, 2020

Credits

Director
Fraser Chatham
Chief Creative Officer
Tony Clewett
Senior Copywriter
David Shirley
Senior Art Director
Melina Fiolitakis
Producer
Emily Moon
Head of Content TVP
Pip Mayne
Designer
Josh O'Neill

Other credits

FCB NEW ZEALAND:

Creative Services Director: Jenni Doubleday

Senior Mac Operator: Scott Kelly

Motion Graphics Editor: Corban Koschak

Managing Director: Sean Keaney

Account Manager: Chloe Andrews

Planner: Sue Gill

LOUPE:

Food Stylist: Fiona Hughes

DOP: Olly Harris

Editor: Matt Holmes

Colourist: Pete Ritchie

Stills Retoucher: Alex Reznick

LIQUID STUDIOS:

Sound Engineer: Craig Matushka

Health Promotion Agency: Seduced by Moderation: Food

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Health Promotion Agency: Seduced by Moderation: Food

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