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Health Promotion Agency: Seduced by Moderation: Skip

Alcohol brands have always shamelessly used sex to seduce young drinkers. So, instead of trying to shame or use scare tactics to get people to ease up on the drink, we took a leaf out of the booze brands' books and seduced them with moderation.
Credits Other credits

FCB NEW ZEALAND:

Creative Services Director: Jenni Doubleday

Senior Mac Operator: Scott Kelly

Motion Graphics Editor: Corban Koschak

Managing Director: Sean Keaney

Account Manager: Chloe Andrews

Planner: Sue Gill



LOUPE:

Food Stylist: Fiona Hughes

DOP: Olly Harris

Editor: Matt Holmes

Colourist: Pete Ritchie

Stills Retoucher: Alex Reznick



LIQUID STUDIOS:

Sound Engineer: Craig Matushka

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