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Top 6: January 22nd 2020
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Demi: Beauty is in The Mind of The Beholder, Girl
Top 6: January 22nd 2020
A campaign made by TBWAHelsinki features two powerful images of young people looking in the mirror and seeing things they think should be improved in their own appearance.
Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty - either by adding the pressure to look a certain way or alleviating it. A Finnish young people's media Demi launches a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.
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