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Top 6: January 22nd 2020

KitKat: Model Making

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Top 6: January 22nd 2020
Nestle snack brand KitKat wanted to reinvent its famous creative message to show how even the most intricate and demanding hobbies are better if you occasionally 'have a break'. They teamed up with Airfix for a 'narrowcast' campaign working with YouTube influencers and supported by press ads and OOH posters. The two brands joined forces to create The KitKat Kit, a special edition of Airfix's Supermarine Spitfire. It added a sealed KitKat into the kits mounted on a 3D-printed plastic 'sprue', which also incorporates the famous 'Have a Break' message. An additional step was even inserted into the instruction booklet telling the hobbyists exactly when to open the bag (as Step 38), take out the snack and enjoy their break.
Agency: Wunderman Thompson, London
Credits Other credits

Designers: Xavier Segers, Rob Joyner and Dee Harrop

Business Director: Paul Kirkley

Associate Business Director: Sam Brooks

Account Director: Chris Braks

Account Manager: Ben O’Neill-Gregory

Social Media Specialist: James Treen

Product Designer: Chris Savage


Marketing Director: Alex Gonnella

Marketing Manager: Cheryl Allen

Senior Brand Manager: Jemma Handley

Community Manager: Alex Reay

Community Manager: Sophie Drury


Senior Brand Manager: Darrell Burge

Brand Manager: Sally Donald

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