Energy Market Authority (EMA): Life24/7

The partnership kicks off with a brand film titled Life 24/7, followed by a content series published on EMA's Facebook and Instagram pages. The series sets out to help Singaporeans understand the role of EMA, what it does and how its work matters to them. The content plan also includes tips on how the public can do their part to be energy efficient. Established in 2001, the EMA plays an integral part in overseeing power generation and delivery to households and businesses across Singapore. The country has one of the most reliable electricity grids in the world. In 2018, the average disruption time came in around 3 minutes per customer.
Agency: DDB, Singapore