TV ad: Gillette: Second Shave

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Gillette launches its new film 'Second Shave' as part of its Gillette Stories series, telling a moving story of love, compassion and prosperity. the spot follows the story of a young man's rite of passage, a customary ceremony in Thailand where young men relinquish all their worldly possessions down to the very hair on their head. Not only is this a celebration for the individual but a celebration for all those who have been involved leading up to this moment.

Category Cosmetics & toiletries
Client Gillette
Agency -
Production Town Productions
Country Thailand
Uploaded 16 January, 2020

Credits

Director
Coral Amy Brown
Chief Creative Officer
Asawin Phanichwatana
Creative Director
Jesse Wong
Producer
Luke Mortimer
Producer
Rosa Junkovic
Art Director
Nirada Thumrat
Copywriter
Burich Sriphol
DoP
Pete Taifa

Other credits

Directors Rep: Agent Elson

Thailand Service Company: Greenlight Films

1st AD: Mhong Solarboon

Editor: Michele Difrancesco

Edit Assist: Kathryn Bessant

Grade: CHEAT

Colourist: Jack McGinity

Sound Design: Liam Conwell

Creative Lead: Leo Savage

General Manager: Kanokkorn Seehapan

Production Manager: Rawikarn Pitaklohapit

Traffic Manager: Juthamas Tantated

AOR & ASEAN Digital Head , P&G Team: Vinod Kumar

Senior Media Planner , P&G Team: Sukrit Lewrojskul

Senior Digital Planner, P&G Team: Kanokchol Tochiraporn

Senior Digital Planner , P&G Team: Phatcharaporn Prayong

Digital Executive, P&G Team: Woraprot Lapsomthop

MediaCom Beyond Advertising Team (MBA)

Kruamas Suriya: Head of MediaCom Beyond Adverting, Thailand

Anuwat Jankeaw: Content and Activation Director

Maythavee Noenurai: Content and Activation Manager

Kanokrada Tothong: Content and Activation Executive (key person for Influencer implementation)

INCA team

Kevin Boyrivent: Head INCA GroupM Thailand

Pheerada Kaewsingkham: Account Manager, INCA GROUPM Thailand

Global Mediacom team

P&G Global Account Director: Nihar Das

Global Design Lead: Angelique Malabanan

Director of Communication Planning: Gilad Kat

Gillette: Second Shave

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Gillette: Second Shave

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